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- SMS/TEXT Facts And Figures 1
- The first text message (sms) (or 'telenote' as it was originally called) was sent
on 3rd December 1992 by Neil Papworth to colleagues at Vodafone and said 'Merry
Christmas'. The commercial launch of SMS took place in 1995.
- More people now have a mobile phone than an Internet-connected PC in the United
States and globally.
- Text messages are read by 94% of their recipients.
- 8 to 34 year-olds are the highest adopters of smartphones.
- 50% of SMS users are aged 35+, and 75% are aged 25+.
- In the last three quarters of 2009 mobile and internet advertising grew 18.1% and
9.2% respectively.
Older media advertising saw declines: -10.1% (TV), -11.7% (radio), -14.8% (magazines)
and -18.7% (newspapers )
- Smartphone devices represented around 10% of the global mobile phone market units
in 2007, with annual growth of 60% making them one of the fastest growing segments
of the technology industry.
- There are more than 255 million mobile phone users in the U.S., roughly 85% of the
U.S. population.
- SMS/TEXT Facts And Figures 2
- India signs up more than 10 million new mobile phone contracts per month.
- England sends on average 90 million SMS (texts) per day, nearly 1 and half time
it’s population.
- There are more SMS (text) send and received globally per day than internet hits
globally per week.
- On average there is 2.3 billion people online every day, while will 4.1 billion
will view there phone per day.
- 50% of SMS users are aged 35+, and 75% are aged 25+.
- There are more than 4.1 billion registered mobile phone users worldwide by end of
2009.
- In the first quarter of 2009 the ratio of SMS:Emails was 4:1.
- Amongst the top 10 business users of SMS are recruitment agencies, clubs and bars,
internet service providers, couriers, hair salons, dentists and charities.
- 95% of all text messages are delivered within 10 seconds.
- Over 70% of mobile phone users send text messages.
- Americans sent 1 trillion SMS text messages in 2008 alone.
- SMS/TEXT Facts And Figures 3
- 78 million text messages were sent by Britons on Valentine's Day 2003, 6 times more
than traditional cards and a 37% increase on text figures for 2002.
- There will be 3.9 billion cellular subscriptions worldwide by the end of 2008, rising
to 5.6 billion in 2013.
- 2008 is the year worldwide mobile telecoms revenues surpass the Trillion US Dollar
industry - a staggering achievement considering the total world economy is worth
about 40 Trillion.
- The number of voice calls being made in the US has remained steady over the past
two years, but text messages sent and received have increased by a staggering 450
percent.
- According to the O2 study, the most popular use of mobile marketing is for information
services campaigns across the retail (60%) and financial services sectors (54%),
while 40% use mobile marketing to send booking confirmations, to deliver appointment
updates ( www.SMS-MyDiary.com ) and to
confirm items in stock.
- www.sms-solstice.com and sub domains have seen an increase of nearly 700% in hits
in the first months of 2010.
- If you need a company to develop an SMS Website or Application we are the people
to talk to www.sms-roster.com
- SMS/TEXT Facts And Figures 4
- SMS is an effective marketing channel with 90% of SMS messages being opened compared
to 25% for emails, according to a study of UK consumers.
- According the survey conducted among 1,493 parents of UK schoolchildren between
15 and 21 in August 2008, over two-thirds of parents would like schools to use technologies
such as text messaging and the Internet to communicate with them more frequently.
Currently, only 8% of parents surveyed are kept informed using these methods, with
only 2% using text messages.
- www.SMS-Solstice.com is one of the first
companies to use Windows Azure to send SMS. The company can send up to 250,000 SMS
worldwide per minute per user.
- On average there is 2.3 billion people online every day, while will 4.1 billion
will view there phone per day.
- Since the launch of SMS voting for the Eurovision Song Contest in 2002, SMS votes
have grown from 2.1 million in 2002 to 6.1 million in 2009. However calls stayed
the same 4.1 million in 2002, and 4.5 million in 2009.
- On New Year Eve 2008 the number of SMS send where: Telefónica O2 (UK) : 166 million,
Telia (Sweden) : 24 million, Tele2 (Sweden) : 28.4 million, Vodafone (Netherlands)
: 22 million, T-Mobile (Netherlands) : 19 million, Orange (France) : 66 million,
SFR (France) : 18.1 million, Bouygues Telecom (France) : 15 million, Belgian Network
: 78.3 million, Swisscom (Switzerland) : 25 million, Orange (Switzerland) : 13.6
million.
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